Martin Tyminski
Creative executive. Twenty-eight years building creative organizations — nineteen of them inside one.
I write about what actually happens when a creative team adopts AI — the part after the demo, when somebody has to change how they work on a Tuesday.
Build studios that think.
I took an in-house creative department from a production queue to a strategic partner sitting in executive planning. It took years and it was mostly unglamorous. It’s the work I know best.
Make adoption stick.
Most AI programs don’t fail at the tooling. They fail at the teaching — and teaching is the part nobody budgets for. I hold an MFA in teaching within the creative field. It turns out that’s the relevant credential.
Govern what nobody owns.
Brand systems. Web content. Creative standards. Adoption policy. The unglamorous infrastructure that decides whether good work survives contact with an organization.
Latest writing
-
The demo lies
The tool really did do that. What you weren’t shown is the frame around it — the chosen example, the rehearsed prompt,…
-
Your team already uses AI. You just haven’t asked.
The usage dashboard measures the tool you licensed, not what your team actually uses. Most leaders are further into adoption than they…
-
What an in-house studio is actually for
In-house studios are founded on a cost comparison. That slide is why they end up as queues.
I’m in Katy, Texas. I’ve led a Chicago team from here since 2023. If you want to talk about creative organizations, AI adoption, or anything above — get in touch.